Over six months, our team worked hand-in-hand with the Uzbekistan Arts and Culture Development Foundation to bring the creative world to Tashkent for the IV World Conference on Creative Economy (WCCE).
Through a strategic PR and communications campaign, we shared the story of Uzbekistan’s thriving creative economy with people across the world. By forging strong relationships with influential media outlets, we secured a press delegation of 17 international journalists to attend and cover the conference. Over 40 media interviews were facilitated, including with ACDF Chairperson Gayane Umerova. The delegates delivered over 30 long-form features published across the UK, North America, Asia, Europe, and Latin America.
Our campaign generated media coverage across global outlets, including CNN Style, Reuters Plus, Wired Middle East, Harper’s Bazaar, Arab News, Chosun Daily, Yahoo News, fDi Intelligence, Korea Herald, Fortune Indonesia, and others.
Over six months, our team worked hand-in-hand with the Uzbekistan Arts and Culture Development Foundation to bring the creative world to Tashkent for the IV World Conference on Creative Economy (WCCE).
Through a strategic PR and communications campaign, we shared the story of Uzbekistan’s thriving creative economy with people across the world. By forging strong relationships with influential media outlets, we secured a press delegation of 17 international journalists to attend and cover the conference. Over 40 media interviews were facilitated, including with ACDF Chairperson Gayane Umerova. The delegates delivered over 30 long-form features published across the UK, North America, Asia, Europe, and Latin America.
Our campaign generated media coverage across global outlets, including CNN Style, Reuters Plus, Wired Middle East, Harper’s Bazaar, Arab News, Chosun Daily, Yahoo News, fDi Intelligence, Korea Herald, Fortune Indonesia, and others.
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