Daniella is Co-Founder and Head of Public Relations at Danari Global, where she uses her 15+ years experience in PR, campaign creation, and social impact strategy to bring complex issues and conversations into the mainstream. Daniella has designed and executed award-winning, values-driven campaigns in travel and tourism, sports, sustainability, entertainment, music, and fashion.
As an example of her impact, within the first nine months of signing Virgin Sport, Daniella increased their media reach by 1975% with the help of innovative CSR campaigns such as ‘the UK’s first plastic-free Half Marathon’. Working together with UN Women, Sony Music, and the largest urban music festival in the UK, Daniella also successfully pioneered the ‘Safe Spaces Now in Music’ initiative, calling for ‘Collective Sector-Wide Change’ to provide greater safety measures for women at live music events. This model has since been adapted by Glastonbury, Live Nation, Sony, A-list Artists, and more than 90 festivals across the UK. This successful campaign has had a total media reach of 11.1 billion.
Daniella runs Danari Global’s public relations team, helping clients increase their reach in the European, North American, and Asian markets. She also works one-on-one coaching and mentoring women leaders across a variety of sectors, including with public speaking and media training, and elevating their personal profile, public image, and social impact strategy. Daniella is a graduate of University of Sussex.
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